Media and Entertainment

The promise of reaching and engaging a billion-strong and diverse Indian customer base is now becoming a distinct reality thanks to the exploding number of people who are getting connected to the internet.

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Media and Entertainment

About the Industry

Thanks to increasing incomes, growing literacy and a higher disposable income, Indians are hungry for content and the numbers prove it. Powered by digital technologies and growth in broadband access, smart phones and digital content, Indian media is poised to see it’s best days yet in the years to come.

Digitalization of Content

Digitalization of content distribution in the entertainment and advertising industry has brought in more sustainable and profitable business models across the media sectors.

Media professionals who understand the new mediums of content consumption are driving growth in companies who are digitalizing their businesses and helping spur end-user spending and transparency across the industry. Media executives who understand the new media viz. most notably internet advertising, Video & Music Streaming & online gaming are in high demand.

Traditional Media

Though tech futurists prophesize the winding down of traditional media, India still remains one of the world’s few remaining growth markets for ‘traditional’ media evidenced by the growth in TV audiences, radio listenership and footfalls in theatres.

Regional Markets

Regional markets continue as key centers of growth in both traditional and digital as advertisers see high growth in content consumption from key regional markets. Hiring talent for regional content is a niche but crucial activity.

On the Go

Media in India is now increasingly consumed out of home and live music events / festivals attract and engage large audiences. Increased consumption of content on-the-go via mobile is driving advertising revenues for this segment.

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